To be honest, 80% of this blog's views comes from my reviews about whitening soaps. I am not sure why or how those reviews got way too many hits that I am receiving a comment for approval almost every other day. Then it hit me: We Filipinas are really obsessed with having fair skin. Having a fair skin is like being fat or thin here in the Philippines. When you have a family gathering, people will always notice how fair your skin is now compared to the last time they saw you. It's in our culture that we find people with fairer skin more attractive. That was just an epiphany for me before I write yet another review for a whitening product. Ironic, yes.
If you're not familiar with this brand then you're not from the Philippines. Belo is the most-advertised and acclaimed beautifying company in this country. You can see a lot of top endorsers posing for this brand along EDSA to SLEX. Every single day, you'll hear TV hosts thanking Belo for their physical appearance. Heck, they even made a new word -- BELOfied.